Katrin Jammeh

Malmö’s mayor, Katrin Jammeh, tells Sebastian Shehadi how Sweden’s third largest city excels in environmentally friendly policies and innovations.

Q: What makes Malmö attractive to FDI?

A: We live in a global world. Although we only have 334,000 inhabitants, we have citizens from 181 different nationalities, so it’s as diverse as London and New York. So we have worldwide networks and 40% of citizens are younger than 29. We’ve put a lot of effort into creating a sustainable city. We work closely with the private sector when we develop new city areas.

Because we’re growing so fast, we need lots of investment in housing, offices and community services. We are near Copenhagen and Hamburg, so that’s an area with 11 million inhabitants. It’s only two-and-a-half hours by train to Hamburg from Malmö. Our three cities are often in discussion as we want to increase connectivity.

We must make the most of our geographic location. Next to Copenhagen’s, our labour market is very big. We are planning to dock our cities through another fixed link by fusing our metro systems together.   

We have a really fast growing start-up scene in tech. For example, the gaming industry has Massive Entertainment here, which is expanding very fast. There are many companies developing new energy solutions. We have many universities here and the only UN university in Sweden: the World Maritime University. We also have co-operation with the Danish universities.

Q: Why is Malmö known for its sustainable energy innovations?

A: When transforming Malmö from its industrial past, we really focused on environmental sustainability with high-level technical solutions and high political ambitions. We have a worldwide reputation for our work in Western Harbour, which is we get international academic study visits. We are finding solutions that cities worldwide need to use. For example, we recently released SKr1.3bn [$147m] of green bonds for private investors to buy, and we’ve had major interest from lots of major companies wanting to be part of our sustainability work. We are working intensively with sustainability solutions, so those companies are very welcome.

Q: What makes Malmö’s real estate interesting to foreign investors?

A: I see a growing interest from real estate because we are growing very fast. Living prices here are much lower compared with Stockholm. You can stay in the centre affordably. We are planning a huge new city district close to the central station, among others. We are trying to make the city more dense, and are looking for real estate refurbishment. We have a broad variety of opportunities – and a good return.

This article is sourced from fDi Magazine
fDi Magazine

Global greenfield investment trends

Crossborder investment monitor

fDi Markets is the only online database tracking crossborder greenfield investment covering all sectors and countries worldwide. It provides real-time monitoring of investment projects, capital investment and job creation with powerful tools to track and profile companies investing overseas.

Click here to find out more about fDi Markets

Corporate location benchmarking tool

fDi Benchmark is the only online tool to benchmark the competitiveness of countries and cities in over 50 sectors. Its comprehensive location data series covers the main cost and quality competitiveness indicators for over 300 locations around the world.

Click here to find out more about fDi Benchmark

Research report

fDi Intelligence provides customised reports and data research which deliver vital business intelligence to corporations, investment promotion agencies, economic development organisations, consulting firms and research institutions.

Find out more.